Home | A crepe shaped paper cover for Aoyama Flower Market.
Who doesn’t love a beautifully prepared bouquet of flowers?
It’s common for florists to create bouquets after they’re ordered, which makes it rather difficult for the average flower buyer to realise what it might look like once the florist is finished.
Because flowers, once arranged in a bundle, cannot get enough water to stay fresh, premade bouquets were hard to keep on store shelves.
A new bouquet was created at Nendo to enable customers to enjoy flowers for longer and reduce stress on the plants in shops. The new design eliminates damp paper from around the flower stems to prevent water retention. A water reservoir is situated inside the bouquet, which holds 80ml of water. The container’s perforated cap allows stems to come through. The design includes leak-proof barriers around each hole to prevent water leakage when the bouquet is laid on its side. A pre-arranged bouquet may be laid out fresh in shops, making them more readily purchasable in fast-paced retail environments, such as in business districts or in front of train stations.
The design is meant to be displayed as-is since it solves the problem of having to quickly put flowers in a vase to keep them fresh. Because the paper covering is crepe-shaped, the bouquets are named after it. The perforations near the centre allowing it to be split in two, creating a vase-like self-standing structure.
The minimal sleek design allows the flower arrangement to take center stage and it serves to enhance their appearance rather than compete for attention.